Online Investing

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Cost
Advantages
Disadvantages
Choosing a Service

Cost

See our Online Broker Commission Comparison Table
You can make a trade for $8 on Ameritrade, however, trading with a limit order will cost $13, and trading options will cost a minimum of $29.
The average online commission was between $15 & $16 for '98 & '99 according to investment firm Credit Suisse First Boston.
Traditional brokerages are lowering their prices to become competitive.

Advantages

Cost
Ease of use
Access to a lot of information

Disadvantages

You need to be a do-it-yourselfer.
Technical glitches have left customers unable to view their account information for periods of time.
Trades can get backed up during periods of high activity.  Customers have thought their trade didn't go through, and placed it a second time resulting in duplicate purchases.
Scams abound in the virtual world just like in the real one.  People have "leaked" incorrect information in investing newsgroups that drove the prices of stocks up or down.
The low cost and ease of emailing bogus information to investors makes it easy to reach lots of potential victims.
Some investors have become addicted to the excitement of online trading.

Choosing a Service

What kind of trader are you:

I want a lot of help & advice
Merrill Lynch
Morgan Stanley Dean Witter
I need tools to help me decide (research, screening tools, charts, etc.)
Charles Schwab
E*Trade
TD Waterhouse Securities
I just want to trade cheaply & easily
Ameritrade
Datek Online

Ease of Use

Don't use if you have trouble navigating the site!  Some sites have demos to help you decide.

Commissions

See our Online Broker Commission Comparison Table
SuggestionLimit Orders will add roughly $3 - $5 to the cost of your trade, but may be well worth using.
Trading above 1,000 or 5,000 shares at a time may add surcharges to the advertised price of some online brokers.

Types of investments available

Generally, you may trade stocks, stock options, and mutual funds.

Research tools available

Online portfolios
Real-time stock quotes
Research reports
Charting services
Worksheets & calculators to manage personal finances
 

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Webmaster is Dave Dockery aka Doc
This page last updated on: 08/13/2000